Archive for 'Good Stuff'

Grab the FREE E-BOOK - Top 30 Essential Marketing Items

Posted on 08. Jan, 2009 by admin.

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Richelle’s Favorite Top 30 Marketing Plan Essentials for 2009
Grab the FREE E-Book
The 30 Essential Items to Include in
[...]

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Be Somewhere, Be Somebody and Do Something

Posted on 31. Dec, 2008 by admin.

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Your Best 2009 Resolution:
 
Be Somewhere, Be Somebody and Do Something. 
 
I have been cleaning out my garage, my office and going through old notes to finish my marketing strategy session for the year and I noticed a great note written after the Advanced Coaching and Consulting Workshop given by Dan Kennedy last year and he [...]

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New York Jets Win!!!

Posted on 14. Dec, 2008 by admin.

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Shiny Object Syndrome?
Well, I am enjoying my Sunday afternoon of football and rooting for my new favorite team the New York Jets. I have always been a Southern California girl who went to UCLA but when it came to professional teams, I like to root for the underdog.
Just a little bit of background for [...]

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Sarah Palin - The Celebrity Effect Lesson for Entrepreneurs

Posted on 20. Oct, 2008 by admin.

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The Sarah Palin Effect - Use of Celebrity
The only thing about Sarah Palin that helped John McCain during this election was her celebrity - the same thing that he accused President Elect Barack Obama of using. But what the McCain campaign discovered is that the use of celebrity works very well.
This is why [...]

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The Most Important Way to Advertise in This Economy

Posted on 01. Oct, 2008 by admin.

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The most important way to advertise during this economy
Everybody is trying to steal recession proof your business but they are not giving you concrete things to do right now.
Here is the list.
1. Don’t stop marketing!
2. When you do buy advertising, make sure that you are using direct response techniques.
A brief example:
My new coaching [...]

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Devyn - Dance me if you Can?

Posted on 05. Sep, 2008 by admin.

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Even though she looks like her Dad, this is my kid 100% Always a performer.
Just when I think she is crazy - she was supposed to be potty training but look she decided to close the lid and use her imagination and call the potty a stage. She is warming up for the [...]

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Mrs. Fields Cookies Files for Bankruptcy

Posted on 18. Aug, 2008 by admin.

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Just when I thought nothing else could shock me, I heard this news. Then, it hit me, well yeah…
I read the details, this last quarter the loss increased from $1.4million to $10.7 million. How does that happen in one year? Then, the headline read - A Mall Staple files for Bankruptcy and [...]

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When Should I Market?

Posted on 18. Aug, 2008 by admin.

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This has got to be my most favorite question–
It is kinda like - when should I begin a diet? On Monday? - when the week is just starting? Or Sunday - so that it is a full 7 days?
I get asked more often when should I start marketing? Then, I hear, I [...]

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Why is Marketing So Hard?

Posted on 18. Aug, 2008 by admin.

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When the phone does not ring like its supposed to, more business owners are blaming it on the economy but it may be because essential business basics are not the priority. Let’s start with the essentials. Marketing is not about being funny or clever, it is about testing to see what works. My [...]

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Obama vs. McCain - Celebrity What?

Posted on 30. Jul, 2008 by admin.

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Don’t Hate the Playa, Hate the Game!
In an attack ad, McCain is questioning if Obama can really run the country.
Whether you decide to participate this year, you have to admit politics are a lot of fun right now.
Have you seen McCain’s latest ad? He is comparing Obama’s Celebrity Status to Paris Hilton’s
Here is the [...]

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